The thing I most admire about Samoan handicrafts is that people use whatever they have at hand to create imaginative, decorative objects.
They cover handbags with clear plastic, with hand-sewn edges in plastic nylon thread and use natural fibres like coconut leaf and raffia. Contrast this to how we live in the big cities. So much of what we buy is overly manufactured and mass produced.
So much of what we buy in Western culture is overly manufactured and mass produced.
Run To Paradise delivers products with the spirit of village handicraft but with better, re-enforced craftsmanship. Our bags are constructed by professional makers and then hand-finished by those who are close to the Samoan way of life - most often co-founder Mel in her Fitzroy studio! Every bag is made with inspiration and heart.
With careful Polynesian fabric selections forming the basis of the designs, we end up with a kind of pop art version of local souvenirs you might find in any pacific marketplace.
Each bag builds on an island cultural foundation with contemporary flair – we’ve incorporated deliberately hand finished raffia edges, but reinforced inside with sewing lines and leather trim. There’s little reference to your typical tourist island motifs like frangipanis and palm trees.
While the style magic of Run To Paradise comes from a deep sense of fun and nostalgia, there are still modern and urban elements. Each piece is uniquely from my perspective. I’m obsessed with vintage souvenirs, poolside chic á la Slim Aarons, power pattern clashes and plastique fantastique OTT fashion. It’s yacht life brought to the city streets.