One of the most important things I've learned about having our own brand is listening to what clients want, and responding in ways that surprise and delight them.
Since she's all about the circular fashion economy, Deb came to us with her own jacket. She had customisation on the brain. I believe the brief was 'please make your splash on this jacket, and don't ask me where it's from.'
I noticed immediately that there was a slight 80s, boxy batwing sleeve, which works really well with the Run To Paradise aesthetic, as did the cropped cut.
It made complete sense to take some elements from our handbags and incorporate them on to the jacket, which we eventually did, using our signature fabrics and later, hand stitched details. When you're customising, it's really important to work on the small details, because they're the unexpected, magical things that will turn an ordinary item into someone's favourite.
When you're customising, it's really important to work on the small details, because they're the unexpected, magical things that will turn an ordinary item into someone's favourite.
In my mind's eye, resort style from a particular era commands an upturned collar, so I applied some Polynesian fabric and leather on the underside, leaving the collar top plain black, in case Deb ever wants to tone it down (but, why would you ever?).
On the front I added a leather tab to the circular zip pull for easy access and to carry the details over. The pocket tabs delivered our subtle/in your face power pattern clash, with a pretty Polynesian pattern on the outside and a mini orange and white gingham underneath.
I rolled back the cuffs and added our very limited edition, custom Run To Paradise fabric with hand sewn button holes (like the handmade stitching seen on our clutch purses).
For our very spontaneous and fun photo shoot we headed to the rooftop of a carpark close to our place. Melbourne was a bleak 11 degrees, with a drizzle that would bring chills to any well dressed spine. Despite inclement weather, the shots perfectly encapsulate the Run To Paradise brand DNA - resort looks all year round, no matter where you are!
Now Deb rides the streets of Fitzroy and Collingwood on her Tokyobike, sporting her custom jacket, and I learned new skills with vinyl transfer lettering, which I did by hand in my own font. Amazing!
See more of our bespoke pieces here.